As consumers flock to ecommerce, Square seeks to simplify seller listings on Google – digital transactions
As merchants of all sizes look to jump on the ecommerce rush sparked by the Covid-19 pandemic, Square Inc. on Thursday morning announced a service for sellers to build product listings on Google.
The new program, aimed at merchants using Square for Retail, aims to simplify online ads through direct integration with Google Merchant Center. The integration allows merchants to upload a catalog of products to Google properties such as search, Purchases tab, Images, Maps or YouTube. Lists allow consumers to click to buy directly from the merchant, Square said in a statement. The company would not comment on the new service, although the statement said there is “no additional cost” to merchants. Square for Retail is a service that equips sellers for in-store and e-commerce sales.
“Our goal is to help sellers reach new customers,” said Alyssa Henry, executive vice president of Square, in a statement. “Online sales have been a major revenue driver for sellers of all types and sizes over the past year.” She hints that there may be further developments with Google to simplify transactions for Square sellers. “We look forward to partnering with Google to open up even more opportunities for retailers as they look to the future and begin to rebuild,” she said.
The new program also generates more traffic for Google properties. “Google has a natural synergy with platforms like Square, as we both work to support a more open commerce ecosystem and empower retailers of all sizes,” said Bill Ready, president of commerce at Google Inc., in a press release. “Our new integration will help Square for retail merchants so that they can be discovered for free by more people on Google and ultimately give consumers more choice in their shopping journeys. Ready joined Google in January of last year after a six-year stint with PayPal Holdings Inc.